Brainstorming With AI: How to Turn a Blank Page Into Your Best Ideas

Staring at a blank page is one of the most frustrating parts of creative work — whether you’re planning a project, writing content, or trying to solve a business problem.
And one of the biggest misconceptions about AI is that it replaces the creative process.

In reality, AI is one of the best brainstorming partners you can have — not because it thinks for you, but because it helps you think more.

I know this firsthand. Some of my best ideas have come from conversations with AI while I’m doing something completely ordinary — like driving or walking.

1. Start With the Problem, Not “Ideas Please.”

Most people type something vague like “Give me ideas for my business.”
AI responds with vague ideas. No surprise there.

A better approach: start with the problem you’re trying to solve.

One of my favorite ways to do this is while driving. I love to think out loud — it helps me process. I’ll do a full brain dump into my phone, then ask AI to pull themes, opportunities, or ideas from what I just said.
Every time, it surprises me with angles I hadn’t considered.

It’s helped me dream up blog topics, workshop ideas, and even advanced training concepts for my corporate clients. AI doesn’t replace my creativity — it reveals the pieces that were already there but unorganized.

2. Use AI to Explore More Angles Than You Ever Could Alone

AI is incredible at giving you breadth — dozens of directions, perspectives, and angles you wouldn’t think of on your own.

I do this a lot on my walks. I’ll start thinking about something I want to develop — maybe a new offer, a lesson for my students, or a problem I’m trying to solve. Instead of letting the ideas swirl around in my head for a week, I pull out my phone, open ChatGPT, and start talking to it.

It’s like having my own personal assistant with unlimited knowledge — but one that’s available exactly when I need it.

Try prompts like:

• “Give me 10 unexpected angles.”
• “What would a beginner care about most?”
• “What would make this more helpful?”
• “What would make someone stop scrolling?”

Suddenly you’re not stuck — you’re exploring.

3. Layer Prompts to Go Deeper (This Is Where the Gold Is)

Brainstorming is a conversation, not a one-and-done moment.

Just like in real life, the best ideas often happen after the follow-up question.

I’ll often ask:

• “Give me variations on idea #3.”
• “Make these ideas more bold and unexpected.”
• “Rewrite these through the lens of simplicity.”
• “Combine idea #2 and #7 into something new.”

And because I’ve already given AI context — my goals, my audience, my personality — the ideas feel more and more customized the longer we talk.

Some of my biggest breakthroughs started as a jumble of half-baked thoughts that AI helped me refine into something structured and actionable.

4. Tune the Ideas to Match Your Voice and Your People

AI can brainstorm concepts, but personalization is where the magic happens.

Tell it:

• your tone
• your values
• your audience’s struggles
• what you want people to feel
• what you want them to do next

This is how AI helps you turn raw ideas into brand-aligned direction instead of generic content.

I do this often to make sure new ideas actually fit my brand — not just sound “interesting.” It helps me sort the yes-maybe-no ideas faster so I can take action instead of letting things live on a list forever.

5. You’re Still the Creative — AI Is the Amplifier

The truth is:
AI doesn’t replace creativity.
It amplifies it.

You bring the intuition, experience, and vision.
AI brings structure, options, and momentum.

For me, it’s been a game changer in one specific area: idea organization.
I used to have notes everywhere — voice memos, lists, sticky notes, half-filled Word docs. And because I had so many ideas, most of them never went anywhere.

Now, I dump them into AI, let it sort them, and then work with it to build action plans. Suddenly I’m not drowning in ideas — I’m executing them.

If You’re Not Brainstorming With AI Yet, You’re Working Harder Than Necessary

Whether you’re planning content, outlining offers, designing training programs, or problem-solving inside your business, AI is a shortcut to perspective, momentum, and clarity.

The secret isn’t “ask for ideas.”
The secret is treating AI like a partner in the conversation.

When you do, the ideas get sharper, faster, and more fun — no blank page required.