ABOUT
I’m amy. Strategist, systems thinker, Tech Coach.
I stand for women owning their place in business — and doing it their way. I believe women have a unique strength in how we see people, solve problems, and create solutions that truly make others’ lives better.
Smart tech Coach
My core values
Confident Presence
Owning your space, your voice, and your value — in leadership, technology, and life.
Smart Simplicity
Making technology work for you — freeing your time, energy, and focus for what truly matters.
Intentional Joy
Choosing what lights you up — from daily moments to well-earned luxuries that make life feel good.
xoxo,
Amy mathews
FOUNDEr, CEO
Ex-corporate tech leader, now your Smart Tech Coach. I help you use technology strategically — finding the right tools and systems to work smarter, scale your business, and lead with confidence.
HOW
STORY
BEGINS
After more than twenty years in corporate tech — often as the only woman in the room — I realized success had started to feel like survival. So I walked away from the politics and pressure to rediscover what I love most — helping people use technology to make work easier.
As The Smart Tech Coach, I help you design AI-powered systems that actually fit you — tools that feel simple, personal, and empowering.
My superpower is connecting the right technology to the way you work. I help you use AI and automation with confidence so you can work smarter, stay focused, and clear the mental clutter that slows you down.
Because real success isn’t about doing more — it’s about creating the freedom, space, and ease to enjoy the life you’re building.
Who is amy
Simple systems. Thoughtful design. Calm under pressure and quietly confident — the kind of smart that makes complex things feel simple.
01 / 03
I believe in quiet mornings, strong coffee, wagging tails, and work that flows as easily as it feels.
02 / 03
Who is amy
Exploring new places fuels my curiosity, but nothing beats coming home to my quiet office, a fresh cup of coffee, and Rosie Roo curled up close.
03 / 03
Who is amy
A few of my
Favorite things
Obsessed with
sneakers
Never without my
lipgloss, of course
voted most likely to
make you laugh
self care is
bubble bath every night
take my money
chanel, always
secret talent
the perfect brownie
order me
an extra dirty martini
put me on a plane to
the beach
DID WE JUST BECOME BEST FRIENDS
