ABOUT
I’m amy. Strategist, systems thinker, Tech Coach.
I stand for women owning their place in business — and doing it their way. I believe women have a unique strength in how we see people, solve problems, and create solutions that truly make others’ lives better.
Smart tech Coach
What I stand for
Sneakers > Heals
Espresso, Always
Morning Routines
Open the Good Stuff
Pasta is a Health Food
Smiles are Contagious
xoxo,
Amy mathews
FOUNDEr, CEO
Ex-corporate tech leader, now your Smart Tech Coach. I love helping entrepreneurs make technology feel effortless — choosing tools and building workflows that save time, spark creativity, and support the way you work.
HOW
STORY
BEGINS
After more than twenty years in corporate tech — often as the only woman in the room — I realized success had started to feel like survival. So I walked away from the politics and pressure to rediscover what I love most — helping people use technology to make work easier.
Now, as The Smart Tech Coach, I help entrepreneurs design systems that fit them — making tech simple, personal, and empowering.
My superpower is connecting the right tech to you— helping you use tech with ease so you can work smarter, stay focused, and spend more time doing what you love.
Because real success isn’t about working harder — it’s about creating freedom, focus, and space to enjoy the life you’re building.
Who is amy
Simple systems. Thoughtful design. Calm under pressure and quietly confident — the kind of smart that makes complex things feel simple.
01 / 03
I believe in quiet mornings, strong coffee, wagging tails, and work that flows as easily as it feels.
02 / 03
Who is amy
Exploring new places fuels my curiosity, but nothing beats coming home to my quiet office, a fresh cup of coffee, and Rosie Roo curled up close.
03 / 03
Who is amy
A few of my
Favorite things
Obsessed with
sneakers
Never without my
lipgloss, of course
voted most likely to
make you laugh
self care is
bubble bath every night
take my money
chanel, always
secret talent
the perfect brownie
order me
an extra dirty martini
put me on a plane to
the beach
DID WE JUST BECOME BEST FRIENDS
