Why Your AI Prompts Sound Generic — and How to Fix Them

The Anatomy of an AI Prompt

What is prompting?

At its simplest, prompting is how you give instructions to an AI system — the way you tell it what you want it to do.

But at the heart of every great AI result is the prompt itself.

A good prompt isn’t just a sentence. It’s a full conversation starter — one that gives AI the context, perspective, and emotion it needs to co-create something interesting and unique to you.

If you want AI to help you come up with a coaching offer that doesn’t sound like everyone else’s, it all starts with how you prompt.

The Problem with a Simple Prompt

Let’s start with what most people do.

They open ChatGPT and type something like:

“Help me come up with a coaching offer.”

And what comes back?
A list of generic ideas like:

• Confidence Coaching
• Time Management Coaching
• Leadership Coaching

All fine. None memorable.

That’s because the AI wasn’t given enough context to think creatively. It doesn’t know who you are, who you help, or what makes your perspective different.

You gave it a task — but not a world to think within.

Step 1: Give It a Persona

Before you tell AI what to do, tell it who it is.

When you give AI a persona, you help it understand the role it’s playing in your creative process.

For example:

“You’re an experienced business coach who specializes in helping purpose-driven women design coaching offers that blend strategy with intuition. You’re warm, conversational, and encouraging — but also direct and confident.”

Now, instead of a faceless assistant, you’re talking to a creative collaborator who “gets” your voice, your values, and your audience.

This one step immediately changes the energy of everything it creates

Step 2: Define the Task

Once you’ve set the persona, then tell AI what you want to do — clearly and specifically.

Example:

“I want to come up with a coaching offer that helps my audience — midlife women feeling stuck or bored — reconnect with their sense of purpose and design a life they love. Give me a few offer ideas that feel refreshing, relatable, and full of possibility.”

Notice how that’s more specific than just “help me come up with a coaching offer.”
You’ve told it what you’re doing, who it’s for, and what it should feel like.

Step 3: Describe the Desired Outcome or Feeling

Now go a layer deeper. Tell AI what success looks like — what you want your audience to feel or do.

Example:

“The goal is to create an offer name and concept that makes my audience feel hopeful and excited — like change is possible and they finally have a guide who understands them.”

That one emotional cue will completely change the suggestions you get back.
AI will aim for inspiration, not just strategy.

Putting It All Together

Here’s how it sounds when you bring all the pieces into one prompt:

“You’re an experienced business coach who helps purpose-driven women design coaching offers that blend strategy with intuition. You’re warm, conversational, and confident. I want to create a new coaching offer for midlife women who feel stuck or bored and want to rediscover their joy and purpose. Give me three creative offer ideas — each with a name, a short description, and the feeling it should evoke. The goal is to make readers feel inspired and hopeful that change is possible.”

That’s a full, human, high-context prompt.

And the difference is immediate.
Instead of “Confidence Coaching,” you might get ideas like:

• Vibrant Future – A 5-day experience to reignite purpose, energy, and excitement for what’s next.
• The Redesign Project – A coaching series that helps women reinvent their habits, routines, and goals to align with who they’re becoming.
• Unstuck by Design – A creative, action-driven program to move from autopilot to inspired living.

Each idea sounds alive — like something you would actually create.

Good prompting is more than typing a command.
It’s giving AI the context it needs to think with you, not for you.

Anatomy of a Good Prompt:

1. Persona: Who the AI is (the role, tone, and point of view)
2. Task: What you want it to do (specific and audience-focused)
3. Outcome: The goal or feeling you want the result to create

When you do that, AI doesn’t just spit out ideas — it becomes your creative partner.
And that’s when your coaching offer stops sounding like everyone else’s…
and starts sounding like you.