Practical, Confident, and Human-Centered
I make technology simple, approachable, and personal. After 20 years in a male-dominated tech world, I learned that success doesn’t come from fitting in — it comes from shaping your environment to work for you. That’s exactly how I approach technology. The tech should bend to your needs, not the other way around. I help you simplify what feels complicated, match the right technology to your unique way of working, and automate the stuff that slows you down — so you can focus on what really matters.
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Welcome, Friends
HELLo, I’m amy
Founder. Tech Strategist. Automation Designer.
A woman who’s thrived in a male-dominated industry — here to make technology simple, personal, and finally work for you.
You don’t have to be “techy” to be confident with technology. You just need to see how capable you already are — and I love helping people discover that.
MY MISSION
To help you build confidence with technology.
I help entrepreneurs choose the right tools and use them in a way that feels simple, personal, and supportive — not overwhelming.
My goal is to help you feel confident and in control of the tech behind your business.
"Amy has a knack for seeing what others miss and making even the most complicated systems feel simple."
Smart Start
the
The Update - everything tech you'll ever need to know
Every thriving business starts with smart systems. On the blog, you’ll find simple, actionable tips to make tech easy and work the way you do.
Your Email Platform Is Your Foundation—Build It Right
Choosing the right email platform from the start saves you time, money, and endless frustration as your business grows.
Work with me
With my Smart Tech Framework, I help you get past the frustration and choose the right platforms to make your business run simpler, faster, and more efficient.
